What are some key performance indicators that the employer expects the new manager to focus on? What are the most important goals that the employer has for the online store in the next year? I have compiled 100 questions as a foundation for my introduction to my future manager of my online store. I hope these questions will help you as a business owner or online store manager better understand the scope of upcoming tasks, define the direction of development for your online store more precisely, and avoid misunderstandings in the future.

General questions:

1. Tell me about yourself and why do you want to work in our company
2. What is your experience in the field of e-commerce?
3. Have you developed a sales direction from scratch?
4. Can you discuss a time when you had to resolve a major issue or crisis in an e-commerce setting? How did you handle it?
5. Have you worked with cross-channel analytics?
6. If yes, what software did you use?
7. What e-commerce platforms do you have experience working with?
8. What are your goals for this position?

Questions about strategy:

9. What development strategy would you propose for our online store?

10. What is your vision for the brand identity of our online store? How would you position our store in the market?

11. Tell me what you would focus on in the few weeks starting work here?

12. How do you plan your work day by day?

13. How will you use benchmarking to compare yourself to your competitors?

14. How will you use SWOT analysis to evaluate your competitors?

15. How will you use competitive intelligence to gather information about your competitors?

16. How will you use the blue ocean strategy to create a new market?

17. How will you manage marketing budgets?

18. How do you plan to scale the business in e-commerce?

19. How will you work with international markets in e-commerce?

20. What is your experience working with marketplaces and creating orders for promotion on them?

21. How will you manage risks in e-commerce?

Questions about marketing and sales:

22. What are the keyelements of a succesful e-commerce ?

23. How do you evaluate the effectiveness of marketing channels?

24. What metrics do you use to measure e-commerce success, and how do you analyze this data?

25. What marketing channels do you consider most effective for driving traffic to an online store?

26. How do you approach A/B testing and optimization of e-commerce websites or campaigns?

27. How do you understand the user experience in online retail? What methods do you use to improve it?

28. What methods do you use to improve SEO rankings for an online store?

29. How will you optimize the website for search engines?

30. How will you keep the online store website up-to-date?

31. How will you work with mobile devices in e-commerce?

32. How will you work with the design of the online store?

33. How will you use content marketing in e-commerce?

34. How will you use email marketing in e-commerce?

35. How will you work with PPC advertising?

36. How do you plan to use AI technologies in e-commerce?

37. How do you plan to optimize the checkout process to increase conversion?

38. How will you retain existing customers?

39. How will you attract new customers?

40. How do you plan to increase customer loyalty?

41. How do you handle customer complaints or negative feedback in e-commerce, and what steps do you take to resolve them satisfactorily?

42. How do you collect feedback from customers, and how do you use this information to improve the business?

43. When have you gone over and above for a customer client?

44. What strategies do you use to drive repeat purchases and increase customer lifetime value in e-commerce?

45. Have you ever implemented personalization strategies in e-commerce? If so, how did they impact sales or customer engagement?

46. How do you manage inventory and stock levels in e-commerce?

47. How do you plan to manage product costs?

48. Can you provide an example of how you expanded the product range of the online store? What were the results?

49. Have you dealt with a wide range of products? What was the maximum number of SKUs you managed?

50. How will you increase the average order value?

51. How do you ensure the security of customer data in an online store?

52. What is your experience with payment systems and processing online transactions?

53. How do you evaluate the effectiveness of current pricing strategies in an online store?

54. What do you see as the main challenges in e-commerce at the moment, and how do you plan to overcome them?

55. How do you gather and analyze user behavior data?

56. How will you optimize the order processing process?

57. How will you handle payment processing in e-commerce?

58. How will you optimize the delivery process?

59. How will you handle packaging and delivery of goods?

60. What strategies will you implement to recover abandoned carts?

61. What is your process for managing product returns?

62. How do you collect feedback from suppliers?

63. How do you collect feedback from partners?

64. How will you collect feedback from competitors?

65. What are your strategies for optimizing the costs of an online store?

66. How will you work with big data in e-commerce?

Questions about logistics and customer relations:

67. How will you cooperate with courier services?

68. What are your quality control procedures for products?

69. What is your order processing workflow?

70. What are your strategies for utilizing a CRM system?

71. What are your website security measures?

72. What is your process for troubleshooting technical issues?

73. What is your experience and approach to collaborating with developers?

74. What programming knowledge and skills do you have?

75. How will you respond to your competitors' actions?

About the future:

76. How do you envision the future of e-commerce unfolding?

77. What challenges do you see for e-commerce in the future?

78. What opportunities do you see for e-commerce in the future?

79. What strategies will you implement to adapt to the evolving landscape of e-commerce?

80. What steps will you take to future-proof your online store and ensure its long-term success?

81. How will you use blockchain to grow your online store?

82. What are your strategies for integrating AI technologies to enhance the customer experience and drive growth for your online store?

83. What are your strategies for integrating VR and AR technologies to create immersive and engaging experiences for your customers and drive growth for your online store?

84. How do you stay updated with the latest trends and developments in the e-commerce industry?

85. Wich parts of workingin e-commerce do you enjoy the most and wich parts do you find more challenging?

86. Can you discuss a time when you had to negotiate partnerships or collaborations with other e-commerce businesses or vendors?

87. How would you deal with a client or a stakeholder in your project who keeps pushing back on your recommendations?

On team and self-management style:

88. Describe your leadership style.

89. What strategies do you employ to keep your team motivated and engaged?

90. How do you manage a team in e-commerce? What methods of employee motivation do you apply?

91. Could you describe your approach to resolving conflicts within your team?

92. What are your strenghts?

93. What is your biggest weakness?

94. What steps do you take to keep your e-commerce knowledge up to date?

95. What is your salary expectations in this e-commerce role?

96. What are your expectations for this position, and what are you prepared to contribute to the development of our online store?

97. Have you ever thought about opening your own online store?

98. How do you maintain your professional development?

99. Can you share some of the recent professional books or articles that you have found insightful and helpful for your professional development?

100. That is the end of your interview. Do you have any questions for the panel?

I hope my personal checklist helped you orient yourself, understand your strengths and weaknesses. In the next post, I will provide the best answers to all these questions.