Let's acknowledge that there are many cool experts in their niches that we don't even know. They're just afraid to show themselves to us. And they don't understand one simple thing: if you're not shooting reels, others will do it for you, and your clients will go to them. And there's no guarantee those clients will get good service. The only difference is that the first group creates reels, and the others don't. To those invisible expert folks, I say, give it a try!

My main call to action: focus on being media-savvy! You should be seen! Dear experts, you should flash before our eyes! Replace beautiful pictures in reels with your presence. It only works that way! Today is the era of personal branding, so if you have any blocks, fears, hesitations – break through all of that and connect with people!

Try organizing a 30-day challenge until the habit forms! Post a reel every day! And allow yourself for the first reels to be unsuccessful. Don't expect any likes; don't live for likes, and don't measure your self-worth by the number of likes! Just make reels! Look at it as a process, as a must-have in your real life. And now, I want to help all the invisible experts and show that creating expert scripts for reels is not difficult or scary.

I'll start with the formats that will be relevant for experts in 2024:

Format: Educational Standup - a talking head in the frame delivering valuable, useful information to the viewer.

Format: Personal Stories - the same "talking head" sharing unique experiences through storytelling.

Format: Citations- useful citations emphasizing key ideas, preferably your own. A great format when there's no time to record yourself in the frame, but don't overuse it. After all, the emphasis is on being media-savvy. You should be recognizable!

Format: News Commentary - analyzing events from your perspective as an expert. For example, you can discuss current trends in education, law, fitness, nutrition, and share your own ideas on their optimal implementation.

The main takeaway here: these formats will suit experts who are distant from shooting creative videos or simply don't have time for it.

My 5 rules for creating reels:

Scripting is a Must

Always!No improvisation, especially if you feel unsure in front of the camera and lack TV experience. Write scripts for 30 days ahead, shoot the videos, dedicate half a day to shooting and editing, and you'll be at ease.

Remember, One Reel, One Idea

Valuable information is much more beneficial than beautifully shot scenes. You can shoot at home against a white wall; if what you say is valuable, the audience will forgive the absence of professional lighting or decorations.

Quick Shooting

Film within 5 minutes, plus 5 minutes for editing, and post immediately. No need to spend a day creating a cool video. If you don't get likes or reach, it can disappoint you, drop your motivation, and we don't need that. We need you, as a novice expert on Instagram, to emerge from the shadows and gain popularity just with your presence. This is a case where quantity is better than quality! If you're a perfectionist, convince yourself to create 30 low-quality videos. Allow yourself to do so!

Post authentically every day

Post every day without missing a single day!

Add captions to your reels

People don't always find it convenient to watch videos with sound. Captions will increase the number of views.

And now, the most valuable tip. It's important to remember one simple truth: you don't need to be a journalist or a scriptwriter to start writing scripts for reels. There are many different formulas to enhance this scriptwriting skill: AIDA, AIDCA, ACCA, PMHS, and many others.

For example, let's use the PMHS formula, which stands for PAIN, MORE PAIN, HOPE, SOLUTION. In texts written using this formula, we focus on the problems and reasons for the audience's discomfort. The first part – the audience's pain; the second – "more pain" (try not to go excessively negative; your goal is to interest the client, not upset them). Afterward, we give the client hope that the problem can be solved. And, in essence, we talk about the solution – announcing the product.

Let's delve into the field of nutrition with a focus on liver health. This is an authentic case where I assisted a nutrition expert in crafting scripts for reels, setting the stage for a major offline conference on liver health. Allow me to share a script from one of these reels:

Here's an example text:

Title: '3 Signs it's time to save your liver's health.'

Voiceover: 'Did you know that the liver never hurts! It only lets you know about itself in a critical moment. I assume you don't want surgeries and complications. Here are 3 signs to help you understand if something is wrong with your liver (briefly list 3 signs). But don't panic! I have a step-by-step algorithm on how to check your liver's health right now and what it needs to stay healthy. A big offline conference for nutritionists on liver health is coming soon. Subscribe not to miss it. You're in for a truly practical experience.'

Of course, formulas are not a 'panacea'; a successful text can be written without them. But using schemes is still worth it: at least to train your skill. On the topic of nutrition, let's consider the issue of liver health. This was a real case where I assisted a nutrition expert in writing reels scripts to warm up for a large offline conference on liver health.

Lastly, I want to gift all novice-experts 30 headlines for the next 30 days to ease your scriptwriting task and to get you to start shooting reels faster, bringing you coverage, media presence, and client inquiries. Grab and use them for your success!"

"Check Yourself for This Mistake…

An Unpleasant Fact About…

I Couldn’t Make It Work Until I…

A 3-Step Plan for…

The Key Sign that…

Here’s What Happens When…

Not Everyone Gets This Yet, But…

The Most Common Reason…

The Key Insight Before/After…

Now, I'll Prove to You that…

After This, You'll Have…

Here's What Changes When You…

This Action Helped Me…

If I Were Starting Now…

I Don’t Know How It Works, But…

Never Say…

Never Do…

It Took Me … Years to Realize…

A Common Trait Among People Who…

Where to Begin…

I Know Why You…

If You Truly Want…

Did You Ever…

When Asked…

The Most Useless Advice…

The Most Important Skill for…

It’s a Good/Bad Sign if…

A Simple Test for…

Here's What Sets You Apart From…

No One Does It Like This Anymore…

Don't Say You Can’t Do Reels –"

***

No one does it like this anymore…' So, don't hesitate. Step into the spotlight, embrace the challenge, and let your expertise shine. Remember, I'm here whenever you need that extra push or a friendly nudge. Your success is not just a possibility; it's a certainty waiting to unfold.